Sushant kumar

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Publications (42)

• The impact of Bourdieu’s habitus on user motivations for apparel e-tailing adoption
  Behaviour & Information Technology 2026 DOI: 10.1080/0144929X.2026.2673147
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• Liquid Consumption as Experience: A Deweyan Reinterpretation
  FIIB Business Review 2026 DOI: 10.1177/23197145261461659
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• Determinants of Green Sports Product Purchase Intention Among Athletes in Türkiye
  Global Business Review 2026 DOI: 10.1177/09721509261419201
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• Dark side of metaverse! Role of loneliness on depression using deindividuation theory and psychodynamic theory
  Information Technology & People 2026 DOI: 10.1108/ITP-08-2024-0976
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• Managing channel conflicts: how do expert power and reward power contribute?
  Marketing Intelligence & Planning 2026 DOI: 10.1108/MIP-12-2023-0706
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• Role of Greenwashing in Influencing Brand Attitude and Consumption: Identifying Sustainable Business Strategies
  Business Strategy and the Environment 2025 DOI: 10.1002/bse.4300
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• Are social media marketing activities reaping benefits for brands? The moderating role of education
  Marketing Intelligence & Planning 2025 DOI: 10.1108/MIP-02-2024-0137
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• The Role of Values and Attitude in Food Waste Reduction: Exploring Ideal Sustainable Business Strategies
  Business Strategy and the Environment 2025 DOI: 10.1002/bse.4087
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• How social media marketing activities affect brand loyalty? Mediating role of brand experience
  Asia Pacific Journal of Marketing and Logistics 2024 DOI: 10.1108/APJML-09-2023-0900
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• Why do athletes consume luxury brands? A study on motivations and values from the lens of theory of prestige consumption
  Marketing Intelligence and Planning 2024 DOI: 10.1108/MIP-10-2023-0577
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