SG
Sridevi Gopakumar
Loyola Institute of Business Administration (LIBA), SRM IST Vadapalani, Women's Christian College
0000-0001-6704-6183
About
Sridevi Gopakumar is currently a full time PhD Scholar, Loyola Institute of Business Administration affiliated to the University of Madras. She is currently pursuing her research in the field of sustainability marketing.
Employment
Employment history is unavailable.
Education
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Loyola Institute of Business Administration (LIBA) Ph.D2022 - 2025
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SRM IST Vadapalani Master of Business Administration2019 - 2021
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Women's Christian College Undergraduate2015 - 2018
Projects & Funding
Projects & funding information is unavailable.
Publications (10)
- The Purchase Paralysis Paradox : When Greenwashing Backfires in Gamified Choice Save
- What’s in a face? Exploring the democratisation of brand building through faceless marketing strategies Save
- Augmented reality in modern marketing: The ultimate solution to engage the digitally overwhelmed, budget-conscious audience? Save
- Money in the age of bits and bytes: Technology in reshaping finance Save
- It Must Be Excellent If an Instagram Star Endorses It, Right? Inquiring About the Parasocial Interactions and Online Purchase Intention Save
- From Pixels to Portals: Unleashing the Metaverse for Marketing Mastery Save
- FOMOphobia Save
- FinTech Paving the Way for Sustainable Social Entrepreneurship Save
- Innovative strategy in e-grocery: The future of retail outlets? Save
- Metaverse engagement: A case study on brand strategies and outcomes in the digital frontier Save