Sridevi Gopakumar

About

Sridevi Gopakumar is currently a full time PhD Scholar, Loyola Institute of Business Administration affiliated to the University of Madras. She is currently pursuing her research in the field of sustainability marketing.

Employment

Employment history is unavailable.

Education

• Loyola Institute of Business Administration (LIBA) Ph.D
  2022 - 2025
• SRM IST Vadapalani Master of Business Administration
  2019 - 2021
• Women's Christian College Undergraduate
  2015 - 2018

Projects & Funding

Projects & funding information is unavailable.

Publications (10)

• The Purchase Paralysis Paradox : When Greenwashing Backfires in Gamified Choice
  Sridevi Gopakumar, Madhava Priya Dananjayan, Noor Azlinna Azizan
  Indian Journal of Marketing 2026 DOI: 10.17010/ijom/2026/v56/i6/176017
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• What’s in a face? Exploring the democratisation of brand building through faceless marketing strategies
  Sridevi Gopakumar, Madhava Priya Dananjayan
  Journal of Brand Management 2026 DOI: 10.1057/s41262-025-00413-z
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• Augmented reality in modern marketing: The ultimate solution to engage the digitally overwhelmed, budget-conscious audience?
  Sridevi Gopakumar, Madhava Priya Dananjayan
  Journal of Information Technology Teaching Cases 2025 DOI: 10.1177/20438869231202712
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• Money in the age of bits and bytes: Technology in reshaping finance
  Madhava Priya Dananjayan, Sridevi Gopakumar, Parthasarathi Narayanasamy
  Journal of Information Technology Teaching Cases 2025 DOI: 10.1177/20438869231178845
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• It Must Be Excellent If an Instagram Star Endorses It, Right? Inquiring About the Parasocial Interactions and Online Purchase Intention
  Sridevi Gopakumar, Madhava Priya Dananjayan
  Business Perspectives and Research 2024 DOI: 10.1177/22785337241247892
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• From Pixels to Portals: Unleashing the Metaverse for Marketing Mastery
  Parikalpana - KIIT Journal of Management 2024 DOI: 10.23862/kiit-parikalpana/2024/v20/i1/225100
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• FOMOphobia
  Sridevi Gopakumar, Madhava Priya Dananjayan
  2024 DOI: 10.4018/979-8-3693-0116-6.ch010
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• FinTech Paving the Way for Sustainable Social Entrepreneurship
  Madhava Priya Dananjayan, Sridevi Gopakumar, N. Parthasarathi
  2023 DOI: 10.4018/979-8-3693-0008-4.ch010
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• Innovative strategy in e-grocery: The future of retail outlets?
  Sridevi Gopakumar, Madhava Priya Dananjayan
  Journal of Information Technology Teaching Cases 2023 DOI: 10.1177/20438869231165239
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• Metaverse engagement: A case study on brand strategies and outcomes in the digital frontier
  Sridevi Gopakumar, Madhava Priya Dananjayan
  JIMS8M The Journal of Indian Management & Strategy 2023 DOI: 10.5958/0973-9343.2023.00031.5
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