Dr Neetu Sharma

About

Dr. Neetu Sharma is an Assistant Professor in the Department of Business Administration at St. Xavier’s College, possessing over 10 years of rich experience in academia. She holds a Ph.D. in Commerce, an MBA with dual specialization in Marketing and Human Resource Management, and an M. Com, and has qualified UGC-NET in both Commerce and Management.
Her areas of expertise encompass Marketing, Human Resource Management, Advertising, Business Laws, and Entrepreneurship. She has contributed extensively to scholarly discourse through publications in reputed national and international journals and active participation in academic conferences and professional development forums.

Employment

• St. Xavier's College Assistant Professor
  2016 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• Neuro-Marketing in the Digital Era: A Review of Neurological and Behavioral Insights in Consumer Decision-Making
  Journal of Marketing & Social Research 2026
  +Save
• Using Machine Learning to Optimize Green Influencer Marketing Strategies: A Study of Consumer Behavior Trends
  Journal of Business and Social Sciences 2025 DOI: 10.61453/jobss.v2025no06
  +Save
• Exploring COVID-19's Impact on Mental Health in the Workplace: A bibliometric analysis
  Asia Pacific Journal of Health Management 2025 DOI: 10.24083/apjhm.v20i1.3607
  +Save
• Bridging Tradition and Innovation: The Role of the Indian Knowledge System in Reshaping Higher Education
  Transforming Higher Education Through Indian Knowledge Systems 2024
  +Save
• EXAMINING CHALLENGES IN THE ADOPTION OF BIG DATA IN HEALTH CARE INSTITUTIONS AND ITS IMPACT ON PATIENTS' SATISFACTION: AN EMPIRICAL STUDY IN DELHI, INDIA
  Asia Pacific Journal of Health Management 2023 DOI: 10.24083/apjhm.v18i2.2407
  +Save