DR. KAVITA SHARMA

About

PROFESSOR of MARKETING AT DEPARTMENT OF COMMERCE, DELHI SCHOOL OF ECONOMICS, UNIVERSITY OF DELHI, INDIA

Employment

• University of Delhi Professor

Education

• University of Delhi Ph.D
  1994 - 1998

Projects & Funding

Projects & funding information is unavailable.

Publications (18)

• Environmental Consciousness and Social Media Influence: Drivers of Pro-Environmental Behavior
  ANUSANDHAN – NDIM's Journal of Business and Management Research 2026 0 citations DOI: 10.56411/anusandhan.2026.v8i1.1-11
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• Cognitive dissonance and mobile application continued use intentions: a thematic analysis
  DECISION 2024 1 citation DOI: 10.1007/s40622-024-00389-w
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• The dynamics of value co‐creation behavior: A systematic review and future research agenda
  International Journal of Consumer Studies 2024 48 citations DOI: 10.1111/ijcs.12993
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• Factors affecting green purchase behavior: A systematic literature review
  Business Strategy and the Environment 2023 320 citations DOI: 10.1002/bse.3237
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• An analysis of consumer purchase intention for energy-efficient products
  Energy Efficiency 2022 19 citations DOI: 10.1007/s12053-022-10072-7
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• Concern for the environment and awareness of eco-friendly products: a study of urban Indian consumers
  International Journal of Sustainable Society 2022 3 citations DOI: 10.1504/IJSSOC.2022.124865
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• OTT platforms resilience to COVID-19 – a study of business strategies and consumer media consumption in India
  International Journal of Organizational Analysis 2022 42 citations DOI: 10.1108/IJOA-06-2021-2816
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• Facebook Ad Engagement: A Cross-cultural Analysis
  Global Business Review 2021 9 citations DOI: 10.1177/09721509211007115
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• An investigation into corporate trust and its linkages
  Journal of Business Research 2020 18 citations DOI: 10.1016/j.jbusres.2020.06.009
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• Sectoral approaches to skills for green jobs in India
  Changing the Indian Economy: Renewal, Reform and Revival 2018 2 citations DOI: 10.1016/B978-0-08-102005-0.00008-3
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