0000-0001-6761-2333 About
Ankit Mehrotra is a Professor of Business Analytics at the Jaipuria Institute of Management, Lucknow, India, with over 24 years of teaching experience. His research interests encompass data analytics, machine learning, content analysis, and data visualization. Dr. Mehrotra has published extensively on the application of data science in marketing in several reputed journals, including the Journal of Sustainable Tourism, Journal of Retailing and Consumer Services, Australasian Marketing Journal, Business Strategy and the Environment, International Journal of Tourism Research, Technological Forecasting and Social Change, Journal of Cleaner Production, and Journal of Global Information Management.
Employment
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Jaipuria Institute of Management Professor
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (59)
- Beyond the façade: knowledge reconfiguration and responsible innovation for sustainable SME performance – a KBV perspective Save
- From regulatory learning to institutional change: How organizations translate regulatory engagement into governance influence Save
- Reimagining sales success: the emerging science of sales enablement Save
- Metaverse a commercial bliss for recreational tourism? A multistage mixed-method investigation Save
- Understanding the psychology of knowledge sharing and experience in digital service ecosystems Save
- Entrepreneurs as influencers: The role of female entrepreneurs in small business development Save
- Exploring the Adoption of AI Hearing Care Save
- Nexus between generative AI engagement, quality and expectation formation: an application of expectation–confirmation theory Save
- Harmonizing Fintech and Supply Chain Resilience: Unveiling the Role of Blockchain Integration, Incentives, and Resilience Save
- Digital transformation and corporate green innovation: An affordance theory perspective Save