Simran Kaur

Employment

• Monash University Malaysia Lecturer
  2022 - Present
• Sunway University Lecturer
  2018 - 2022

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (3)

• Reconceptualising brand transgressions in the context of sacred consumption: an institutional perspective
  Asia Pacific Journal of Marketing and Logistics 2025 DOI: 10.1108/APJML-03-2024-0370
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• How and when social media influencers' intimate self-disclosure fosters purchase intentions: the roles of congruency and parasocial relationships
  Marketing Intelligence & Planning 2023 DOI: 10.1108/MIP-06-2023-0246
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• Muslim Consumers’ Halal Product Choice Behaviour: An Eye-Tracking Investigation on Visual Choice Process
  Developments in Marketing Science: Proceedings of the Academy of Marketing Science 2018 DOI: 10.1007/978-3-319-68750-6_43
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