Yiqiong Zhang

Employment

• Guangdong University of Foreign Studies Research Fellow / Associate Professor
  2014 - Present

Education

• Xi'an Jiaotong University Master
  2002 - 2005
• Xi'an Jiaotong University Bachelor
  1998 - 2002

Projects & Funding

Projects & funding information is unavailable.

Publications (9)

• A discursive history of platform capitalism: Graphicon evolution and cultural negotiation on Bilibili
  Discourse & Society 2026 DOI: 10.1177/09579265261446648
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• Bias in GenAI: Exploring cultural variations between large language models
  Linguistics and Education 2026 DOI: 10.1016/j.linged.2026.101515
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• Interplay among assessment practices, legitimacy of multimodality and learner identity: The case of embodied multimodal composing in L2 writing classes
  System 2025 DOI: 10.1016/j.system.2025.103818
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• Cultural impact on risk communication: a comparative multimodal study of institutional discourse from tight and loose cultures
  Journal of Risk Research 2025 DOI: 10.1080/13669877.2025.2553849
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• Graphicon evolution on Bilibili: a historically informed socio-technical approach
  Information Research an international electronic journal 2025 DOI: 10.47989/ir30iConf47194
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• Dialogues about Graphicons in Digital Communication: Introduction to the Special Issue
  Language@Internet 2024 DOI: 10.14434/li.v22.40790
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• Book review: The Aesthetics of Scientific Data Representation: More than Pretty Pictures
  Visual Communication 2022 DOI: 10.1177/14703572211015808
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• Defamiliarise to engage the public
  2022 DOI: 10.4324/9781003168195-12
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• Official Tourism Websites: A Discourse Analysis Perspective
  DISCOURSE & COMMUNICATION 2011 DOI: 10.1177/1750481311414402B
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