S. Gokula Krishnan

Employment

• Dayananda Sagar College of Arts, Science and Commerce Professor and HoD
  2026 - Present
• Surana College Professor - Analytics
  2024 - 2026
• Global Academy of Technology Associate Professor
  2022 - 2024
• Acharya Institute of Technology Associate Professor
  2019 - 2022
• CMR Institute of Technology Associate Professor & HoD (incharge)
  2018 - 2019
• Nehru College of Engineering and Research Centre Associate Professor
  2015 - 2018
• RVS Technical Campus - Coimbatore Assistant Professor
  2011 - 2015
• Varuvan Vadivelan Institute of Technology Lecturer & HoD
  2009 - 2011
• Sapthagiri College of Engineering Lecturer
  2009 - 2009

Education

• Indian Institute of Management Visakhapatnam Business Analytics and Data Driven Decision Making
  2025 - 2025
• Karunya University PhD
  2009 - 2015
• Karunya University MBA
  2006 - 2008
• Periyar University B.Sc - HCM
  2003 - 2006

Projects & Funding

Projects & funding information is unavailable.

Publications (32)

• The Mediating Role of Human-Centric AI in Shaping Fairness and Employment Equity: Evidence from a Structural Equation Modeling Approach
  2026 DOI: 10.2139/ssrn.6792998
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• The Mediating Role of Human-Centric AI in Shaping Fairness and Employment Equity: Evidence from a Structural Equation Modeling Approach
  2026 DOI: 10.2991/978-2-38476-559-1_46
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• Predicting Consumer Adoption of Luxury Products via Instagram Marketing: A Machine Learning Approach [version 2; peer review: 2 approved, 2 approved with reservations]
  2025 DOI: 10.12688/f1000research.169639.2
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• The Green Illusion: Misleading Marketing and EV Adoption – An Empirical Study
  International Journal of Management and Development Studies 2025 DOI: 10.53983/ijmds.v14n10.010
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• Evaluating The Effectiveness of Generative AI In StrategicWorkforce Planning and Workflow Design: A Case-Based Study Using CHATGPT for HR Managers
  Journal of Research in Business and Management 2025
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• Predicting Consumer Adoption of Luxury Products via Instagram Marketing: A Machine Learning Approach
  F1000Research 2025 DOI: 10.12688/f1000research.169639.1
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• Awareness and Usage of Mobile Healthcare Applications: A Comparative Study of Tata 1mg, Netmeds, Pharmeasy, Apollo, and Flipkart Health+
  International Journal of Digital Health and Telemedicine 2025 DOI: 10.51137/wrp.ijdht.2025.skat.45881
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• The Mediating Role of Team Members’ Empowerment in the Link Between Leadership Stages and Organizational Outcomes
  2025 DOI: 10.9734/bpi/mono/978-93-48859-98-3/CH7
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• Moderating Role of Data Driven Decision Making on the Relationship between Reverse Logistics and Firm Performance -A Development of Conceptual Framework
  2025 DOI: 10.2139/ssrn.5068308
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• Employee Performances and Productivity in Hybrid Work Culture
  Expanding Operations Through Agile Principles and Sustainable Practices 2024 DOI: 10.4018/979-8-3693-6274-7.ch022
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