Sourabh Bhattacharya

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Publications (4)

• Aspects and Influence of Social Media Marketing in Today’s World: A Review of Scholarly Articles
  SSRN 2021 DOI: 10.2139/ssrn.3775421
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• Global branding: A literature review
  International Journal of Scientific and Technology Research 2020
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• Cyber atmospherics and its impact on E-retailing buyer behavior: A factor analysis
  Prabandhan: Indian Journal of Management 2016 DOI: 10.17010/pijom/2016/v9i4/90770
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• Mystery shopping for consumer contentment, reliance, and adhesion in the retail industry: A descriptive study
  Indian Journal of Marketing 2015 DOI: 10.17010/ijom/2015/v45/i9/79809
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