Thomason Rajan

Employment

Employment history is unavailable.

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (10)

• Eli Lilly’s Mounjaro in India: the race to shape a new market for obesity care
  The CASE Journal 2026 DOI: 10.1108/tcj-11-2025-0394
  +Save
• Ather Energy’s Trial by Fire on its Electric Vehicle Startup Journey in India
  Indian Journal of Marketing 2024 DOI: 10.17010/ijom/2024/v54/i1/173381
  +Save
• The Unusual Case of BYJU’s : Creating One of the World’s Most Valued Educational Technology Companies from India
  Indian Journal of Marketing 2022 DOI: 10.17010/ijom/2022/v52/i4/163181
  +Save
• The Flipkart Story in India: From the Start to Walmart
  Asian Journal of Management Cases 2020 DOI: 10.1177/0972820120914526
  +Save
• L& T and Mindtree: A case on ownership change and the storm in the coffee cup
  International Journal of Advanced Science and Technology 2020
  +Save
• From bootstrapped to half a billion dollars- lessons from the unusual case of Zoho
  Test Engineering and Management 2020
  +Save
• The Case of Yes Bank: From the Founders’ Dream to a Bank in Distress
  Journal of Advanced Research in Dynamical and Control Systems 2019 DOI: 10.5373/jardcs/v11sp11/20193083
  +Save
• The branding efforts of snapdeal and the quest for profits: A case study
  Indian Journal of Marketing 2019 DOI: 10.17010/ijom/2019/v49/i3/142144
  +Save
• Case Analysis I: Challenges MNCs Face in Emerging Markets: The Nestlé Experience
  Vision: The Journal of Business Perspective 2018 DOI: 10.1177/0972262918767275
  +Save
• Group Mediclaim: A Product for Health Insurance
  SSRN Electronic Journal 2016 DOI: 10.2139/ssrn.2796432
  +Save