Shyama Kumari

About

Ph.D in Management on the topic “A study of female portrayals in Indian advertising and its impact on marketing communication” from BIT Mesra, Ranchi, India.
Executive education in Digital Marketing from XLRI, Jamshedpur, India.
MBA (Advertising) from Devi Ahilya University, Indore, India.
Member of National Entrepreneurship Network (NEN).

Over 14 years of experience in teaching and industry. Teaching various marketing papers like Advertising, Brand Management, Marketing Management, Consumer Behavior, Retail and Event Management at post-graduate level. There are several research articles/papers in my credit, published in journals, magazines and in the conference proceedings of national and international level.

Research interest in Advertising, Branding, Marketing Communication, Consumer Behaviour

Employment

• Banarsidas Chandiwala Institute of Professional Studies Assistant Professor
  2012 - Present
• Amity School of Communication Lecturer
• Asia Pacific Institute of Management Assistant Professor

Education

• Devi Ahilya Vishwavidyalaya Post Graduate
  2003 - 2005
• Birla Institute of Technology Ph.D

Projects & Funding

Projects & funding information is unavailable.

Publications (2)

• Mapping the Portrayal of Females in Contemporary Indian Advertisements
  Media Watch 2015 DOI: 10.15655/mw/2015/v6i2/65660
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• Female Portrayals in Advertising and Its Impact on Marketing Communication—Pieces of Evidence from India
  Shyama Kumari, Shradha Shivani
  Management and Labour Studies 2014 DOI: 10.1177/0258042x15578022
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