Prathamesh Kittur

About

I am a researcher with over 3 years of industrial and academic experience. Currently, I am an Assistant Professor (Marketing) at Department of Management Studies, Indian Institute of Technology Madras. I am looking for meaningful research collaborations, consultancy projects and training programs related to the marketing area (preferably B2B, sales, services) that will help organizations to grow and sustain.

Employment

• Indian Institute of Technology Madras Assistant Professor
  2023 - Present
• International Management Institute Assistant Professor
  2023 - 2023
• Jaipuria Institute of Management - Noida Campus Assistant Professor
  2022 - 2023

Education

• National Institute of Technology Rourkela M.Tech in Communication and Networks
  2013 - 2015

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• What makes customers of airport lounges satisfied and more? Impact of culture and travel class
  Journal of Air Transport Management 2023 DOI: 10.1016/j.jairtraman.2023.102384
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• Role of B2B reliance and brand image in reducing risk perceptions: a serial mediation model
  European Journal of Marketing 2023 DOI: 10.1108/ejm-05-2022-0362
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• Antecedents and consequences of reliance in the context of B2B brand image
  Journal of Business and Industrial Marketing 2022 DOI: 10.1108/JBIM-05-2021-0263
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• Mapping the intellectual structure of business-to-business loyalty literature: a bibliometric analysis approach
  Journal of Business & Industrial Marketing 2021 DOI: 10.1108/jbim-02-2021-0093
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• Goods and services related brand image and B2B customer loyalty: effects of construal level
  Journal of Business & Industrial Marketing 2020 DOI: 10.1108/jbim-06-2019-0284
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