Kharabela Rout

Employment

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Education

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Publications (6)

• Understanding Persistent Poverty in South Africa: A Time Series Analysis of Macroeconomic Determinants
  2026 DOI: 10.1108/978-1-80592-142-420261010
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• Affinity of Gen Z and Gen Y towards DTC brands: Role of online review and ratings and recommendation
  Innovative Marketing 2026 DOI: 10.21511/im.22(2).2026.02
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• Does Personal Innovativeness Influence the Technology Adoption Behavior of Women Entrepreneurs?
  2026 DOI: 10.1201/9781003508953-6
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• Does customer perceived value influence purchase intention of food private label brands in India? A hierarchical component model prospective
  Journal of International Food & Agribusiness Marketing 2026 DOI: 10.1080/08974438.2026.2613936
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• The impact of perceived value on patient satisfaction and behavioral intention in private teaching hospitals of Nepal
  Innovative Marketing 2025 DOI: 10.21511/im.21(2).2025.22
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• Online grocery shopping behavior during COVID-19 pandemic: An interdisciplinary explanation
  Cogent Business & Management 2022 DOI: 10.1080/23311975.2022.2084969
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