Anshu Sharma

Employment

• Symbiosis International University Symbiosis Institute of Business Management Bengaluru Assistant Professor
  2023 - 2024

Education

• Symbiosis International University Symbiosis Institute of Technology PhD
  2020 - Present

Projects & Funding

Projects & funding information is unavailable.

Publications (4)

• Behavioral reasoning in technological adoption: consumer response to early-stage radical innovations
  International Journal of Innovation Science 2026 DOI: 10.1108/IJIS-07-2024-0195
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• Consumer adoption study for innovative technology products and services in an emerging economy
  International Journal of Innovation Science 2024 DOI: 10.1108/IJIS-06-2022-0106
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• Understanding drivers of innovation in information technology companies using a grounded theory approach
  International Journal of Innovation Science 2023 DOI: 10.1108/IJIS-07-2022-0119
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• Attribute Preference Hierarchy Based Segments in the Indian Car Tyre Replacement Market – An Exploratory Study
  Indian Journal of Marketing 2020 DOI: 10.17010/ijom/2020/v50/i2/150441
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