Zahid Masroor

About

Zahid Masroor is a Brand Scientist and is currently working on destination brand management and mental imagery in marketing.

Employment

• Chandigarh University Assistant Professor
  2018 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (4)

• The role of inflammatory movies in shaping Islamophobia and destination animosity
  Tourism Recreation Research 2025 DOI: 10.1080/02508281.2024.2390718
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• Trouble in paradise: examining the unholy relationship between mental imagery and perceived terror
  Asia Pacific Journal of Tourism Research 2024 DOI: 10.1080/10941665.2024.2317381
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• Too crowded to fall in love? The destination image trident versus social crowding
  Asia Pacific Journal of Tourism Research 2024 DOI: 10.1080/10941665.2024.2308849
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• The Socio-Technical Road to Tourism Recovery in the Post-Pandemic World
  Journal of Quality Assurance in Hospitality & Tourism 2023 DOI: 10.1080/1528008x.2023.2181278
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