Roopendra Roopak

Employment

• O. P. Jindal Global University Assistant Professor
  2025 - Present
• O. P. Jindal Global University Lecturer
  2023 - 2025

Education

• Indian Institute of Management Kashipur Doctor of Philosophy (Ph. D)
  2017 - 2025

Projects & Funding

Projects & funding information is unavailable.

Publications (3)

• Engaged to Gain: How psychological needs drive integrative benefits via online customer engagement
  Journal of Retailing and Consumer Services 2025 DOI: 10.1016/j.jretconser.2025.104383
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• Framing knowledge structure of customer engagement: a multimethod review
  VINE Journal of Information and Knowledge Management Systems 2025 DOI: 10.1108/vjikms-12-2022-0364
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• Eco-Stories That Stick
  Cases on Effective Digital Marketing for Competitive Organizations 2025 DOI: 10.4018/979-8-3693-5395-0.ch006
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