Dr. Mamta Chawla

About

I work at Amity University Uttar Pradesh as an Associate Professor of marketing. Ph.D. from AMU, MBA, PGDBM, BCom and qualified UGC- NET (Management), with more than 15 years of university-level teaching experience and five years of corporate work experience, I am involved in teaching, mentoring, and research. I am also a member of various institutional committees. I believe in continuous learning to impart quality education. My research areas include- Marketing- Buyer Behavior, Relationship marketing, Entrepreneurship, SMEs, Digitalisation of- Education, Payment, and SDGs. I have presented at National and International Seminars and Conferences. and have the publication of research papers and case studies in reputed Journals. I have also delivered online sessions as a resource person, moderator, and keynote speaker.

Employment

• Amity University Associate Professor
  2012 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (7)

• The Metaverse as a Catalyst for Quality Education – Implications and Agenda
  e-mentor 2026 DOI: 10.15219/em113.1741
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• Sustainability in Human Capital Management
  2025 DOI: 10.4018/979-8-3693-8679-8.ch013
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• Sustainable Finance: Strategies and Tools to Manage Climate Risk
  2025 DOI: 10.1007/978-3-031-97962-0_13
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• Role of Technology in Employment Generation in India
  2022 DOI: 10.1109/ICRITO56286.2022.9965002
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• A study on impact of Open Innovation Openness on the Practices adopted by Indian Food Processing SMEs on Product Innovation Output
  Acta Innovations 2022 DOI: 10.32933/ActaInnovations.44.4
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• Landscape of Indian Travel and Toursim Industry - Impact of COVID-19
  2022 DOI: 10.2139/ssrn.4203050
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• Online Buying Behaviour : A Study of University Students in India
  2018
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