0000-0001-7169-9312 About
She has 15 years of experience as a Faculty of Marketing in the Department of Management Birla Institute of Technology, Mesra, Jaipur Campus. She has published papers in the international and national journals and conferences. Notable among them is “Competition in the Indian e-Commerce Industry with Reference to Retail Sector”, presented in the Summer Marketing Conference, IIM Indore- NASMEI. Research interest revolves around Consumer Behavior and Retail in 2016. She pursued her research in the Consumer Psychology towards the Online Food Application from the ICFAI Business School. She has published papers on Block Chain and Cloud Kitchen in the Sage Journals of Repute. She had attended and presented articles on the trending topics POKE YOKA Approach and Cluster Analysis in the Conferences organized by ICFAI Hyderabad, IIM Indore , and Chimaya College of Chennai in collaboration with Shri Ram College, Delhi. Published Research Papers in Scopus Indexed Journals and also won best paper awards in various International Conferences.
Employment
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Birla Institute of Technology Assistant Professor2024 - 2026
Education
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ICFAI Business School, Jaipur Ph.D2020 - 2023
Projects & Funding
Projects & funding information is unavailable.
Publications (11)
- Evaluating Online Food Delivery Satisfaction among Indian Teenagers: A Path towards Industry 5.0 Adoption Save
- Youth Standpoints on Food Wastage at Indian Weddings: A Cross-Sectional Study of Policy Perspectives and Tech-Driven Solutions for a Sustainable Future Save
- Evaluating Online Food Delivery Satisfaction among Indian Teenagers: A Path towards Industry 5.0 Adoption Save
- "HAVOC" IS CREATED BY TEENS' ANXIETY OF HEARING THAT A CERTAIN DISH OR DISCOUNT WON'T BE AVAILABLE IN THE FUTURE ON ONLINE FOOD APPLICATIONS Save
- The Impact of Globalization on Business Management through IOT Integration, Digital Transformation, and Data Analytics-Driven Economic Policies Save
- Total Quality Management (TQM) in the Indian Retail Industry to enhance Customer Satisfaction in context to Rajasthan region (Marwari Business Hub) Save
- AI Impact on Learning and Development in the Indian Educational Institution with Specific to Rajasthan Region Save
- Clustering the Indian Teens to Study Their Psycho-orientation to Measure Satisfaction and Attachment Towards Online Food Application Save
- Consumer Purchase Intention and Behavior Toward Cloud Kitchen (Pandemic Opportunity) with Reference to India: An Empirical Examination Save
- Teenagers’ Intention on Sustainable Development- A Food Delivery App – Based Analysis Save