WL
Weng Marc Lim
Also known as: W. MARC LIM
Sungkyunkwan University, Sunway University, Harvard University, Cornell University, Swinburne University of Technology, Monash University
0000-0001-7196-1923
Employment
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Sungkyunkwan University Adjunct Professor2026 - Present
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Sunway University Distinguished Professor2024 - Present
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Sunway University Dean, Sunway Business School2022 - Present
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Swinburne University of Technology Sarawak Campus Adjunct Professor, Faculty of Business, Design and Arts2022 - 2025
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Sunway University Professor, Sunway University Business School2022 - 2024
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Swinburne University of Technology - Sarawak Campus Dean, Faculty of Business, Design and Arts2021 - 2022
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Swinburne University of Technology Adjunct Professor, School of Business, Law and Entrepreneurship2020 - Present
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Swinburne University of Technology - Sarawak Campus Professor, Faculty of Business, Design and Arts2020 - 2022
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Swinburne University of Technology - Sarawak Campus Head of School, School of Business2018 - 2021
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Swinburne University of Technology - Sarawak Campus Associate Professor, School of Business2018 - 2020
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Swinburne University of Technology - Sarawak Campus Associate Dean, Faculty of Business and Design2017 - 2017
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Swinburne University of Technology - Sarawak Campus Senior Lecturer, Faculty of Business and Design2016 - 2017
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Swinburne University of Technology - Sarawak Campus Associate Director, Swinburne Sarawak Research Centre2016 - 2017
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Monash University Malaysia Academic and Research Fellow, School of Business2011 - 2016
Education
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Harvard University Post-Ph.D. in Education Leadership and Pedagogy2016 - 2021
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Cornell University Post-Ph.D. in Leadership and Strategic Management2015 - 2015
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Monash University Doctor of Philosophy (Ph.D.)2012 - 2015
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Monash University Honors Degree of Bachelor of Business and Commerce (Dean's Honors List - First Class Honors)2010 - 2010
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Monash University Bachelor of Business and Commerce (Dean's Commendation List)2007 - 2009
Projects & Funding
Projects & funding information is unavailable.
Publications (385)
- A social exchange theory and knowledge management perspective of green innovative behavior Save
- A stimulus-organism-response eye-tracking survey of how background-foreground images drive image appeal, product perception, and willingness to pay in e-commerce Save
- Access and Ownership in the Phygital: Toward a Phygital–Accesship Typology with Implications for Consumer Well-being Save
- Alleviating Poverty as a Lived Polycrisis Through Inclusive Phygital Solutions Save
- Antecedents and consequences of social media use in sales: a meta-analysis Save
- Augmented reality as a supplementary service in the phygital marketplace: Evidence of hedonic primacy and social influence variability Save
- Brand crisis and legitimacy Save
- Can generative artificial intelligence enhance brand performance in tourism? A mixed-methods study integrating service-dominant logic, social exchange theory, and uncanny valley theory Save
- Climate Change, Strategic Orientation, and Green Innovation: Unpacking External and Internal Drivers in Competitive Contexts Save
- Credibility and consumer-based brand equity: A multidimensional 'between-within' perspective in low involvement settings Save