SS
0000-0001-7243-9491 Employment
-
Sambalpur University Assistant Professor2015 - Present
Education
-
F. M. University, Balasore, Odisha PhD.2014 - Present
Projects & Funding
Projects & funding information is unavailable.
Publications (37)
- The relationship of content and affiliate marketing strategies with varying shopping behaviours Save
- Drivers of Front‑line Sales Employees’ Retention: Interaction, Motivation, and Performance Save
- Brand Preference on the Edge of Customer Engagement, Mental Accounting, Attitude and Customers’ Biasness: An ISM Approach for Financial Products Save
- Devising AI-Based Customer Engagement to Foster Positive Attitude Towards Green Purchase Intentions Save
- Strategic Relationship of CRM with Effectiveness of Branch-Banking and E-Banking: An Input for Innovative Marketing of Banking Products Save
- How Do Business Digitalisation, Organisational Leadership, Innovation, and Entrepreneurship Sustainability Interact? A Meta-Analysis Approach Save
- Modelling Consumers’ Green Purchase Propensity with Perception, Cognition and Emotion in the Context of Sustainable Development Save
- Variety-Seeking Shopping Behaviours in the Age of Green Content Marketing, Affiliate Marketing, and Shopping Motives: An Agenda for Future Research Using a TCCM Approach Save
- Performance resilience of sales-force through a business innovation model: a study by TISM approach Save
- Underestimation or overestimation: what makes the social communication attach or detach the sustainable development with the role of perceived cost Save