Sunishtha Dhaka

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Publications (4)

• Sustainable Eco-Lodges Practices by Adopting Green Attributes and Green Dynamic Capabilities: A Paradigm Shift in Value Co-Creation
  2026 0 citations DOI: 10.1007/978-3-032-10212-6_7
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• Antecedents and Role of Trust in Chatbot Use Intentions: An Indian Perspective
  Marketing and Management of Innovations 2022 7 citations DOI: 10.21272/mmi.2022.4-18
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• Green product technologies in view of customer perception and preparedness
  International Journal of Advanced Science and Technology 2020
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• Co-creation Willingness Matrix and Capability Continuum for Classification and Scaling of Services
  Journal of Global Marketing 2014 25 citations DOI: 10.1080/08911762.2014.909551
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