seemant yadav

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Publications (6)

• Understanding Research Online Purchase Offline (ROPO) Behaviour of Indian Consumers
  International Journal of Online Marketing 2020 DOI: 10.4018/IJOM.2020010101
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• Mediating effect of innovation with market orientation and performance relationship
  Management Research: Journal of the Iberoamerican Academy of Management 2019 DOI: 10.1108/MRJIAM-03-2018-0827
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• Modelling strategic orientation dimensions and performance of small and medium enterprises An application of interpretative structural modelling
  Journal of Modelling in Management 2019 DOI: 10.1108/JM2-08-2018-0116
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• E-consumer conformity and its impact on consumer attitude
  Journal of Asia Business Studies 2018 DOI: 10.1108/JABS-09-2015-0161
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• A study on validating learning style questionnaire (LSQ) by measuring students learning style in an Asian context
  Journal of Practice Teaching and Learning 2017
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• Intention to purchase hybrid cars in India: A study
  Indian Journal of Marketing 2016 DOI: 10.17010/ijom/2016/v46/i8/99294
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