0000-0001-7304-2138 Employment
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Flame University Associate Dean
Education
Education history is unavailable.
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Publications (8)
- Understanding Brand Longevity Phenomenon in Multigenerational Food‐Service Family Businesses Save
- When design deceives: consumer reactions to dark patterns in quick commerce Save
- From Stimulus to Response: Understanding the Causes and Outcomes of Consumer Activism Save
- Consumers' willingness to pay for corporate social responsibility: Theory and evidence Save
- Will legalizing corporate social responsibility get businesses to participate in welfare activities – the case of India Save
- Does Generation Z value and reward corporate social responsibility practices? Save
- Can the marketing innovation of purpose branding make brands meaningful and relevant? Save
- Communications of Corporate Social Responsibility and Its Influence on Purchase Intention of Consumers Save