Vishal Shukla

About

Vishal Shukla is a faculty and trainer in the field of business analytics. He did
his PhD from the prestigious Banaras Hindu University, India. His research
interests are AI and Machine learning in business. He has published many
research papers in journals of repute. Currently, he is working as a
Professor at the School of Business, AURO University, Surat, India.

Employment

• Auro University Professor
  2024 - Present
• Auro University Associate Professor
  2022 - 2023
• Dayananda Sagar College of Engineering Professor
  2022 - 2022
• Presidency University Associate Professor
  2020 - 2022
• Institute of Management Studies Ghaziabad Assistant Professor
  2015 - 2019

Education

• Banaras Hindu University Ph.D.
  2007 - 2012
• Harcourt Butler Technological Institute Master of Business Administration
  2005 - 2007

Projects & Funding

Projects & funding information is unavailable.

Publications (17)

• Investigating the potential of blockchain technology in enabling circular economy practices in Industry 5.0: an electronics industry case study
  Benchmarking 2025 DOI: 10.1108/BIJ-06-2024-0482
  +Save
• Tourism 4.0 meets the metaverse: revolutionising immersive travel and sustainability
  International Journal of Tourism Policy 2025 DOI: 10.1504/ijtp.2025.10071493
  +Save
• Why do employees hide knowledge? The dark side of CEO’s organizational identification
  Management Decision 2025 DOI: 10.1108/MD-10-2024-2334
  +Save
• Work after work-unpacking the complexity of moonlighting through a bibliometric and TCCM lens
  International Journal of Organizational Analysis 2025 DOI: 10.1108/ijoa-04-2025-5460
  +Save
• Examining the potential of virtual and augmented reality in enhancing tourism experiences
  Bottom Line 2024 DOI: 10.1108/BL-05-2023-0139
  +Save
• Navigating the adoption landscape of blockchain in food delivery: a UTAUT perspective
  British Food Journal 2024 DOI: 10.1108/BFJ-08-2023-0681
  +Save
• Analyzing the Correlation Between Social Media Influencers and Customers’ Intention to Buy in the Luxury Market
  Indian Journal of Marketing 2023 DOI: 10.17010/ijom/2023/v53/i9/173140
  +Save
• Travelling with a vengeance: the influence of social media on revenge tourism
  International Journal of Tourism Policy 2023 DOI: 10.1504/IJTP.2023.134525
  +Save
• Is price a significant predictor of the churn behavior during the global pandemic? A predictive modeling on the telecom industry
  Journal of Revenue and Pricing Management 2022 DOI: 10.1057/S41272-021-00367-2
  +Save
• Tourists’ motivation towards destination visit intention post-pandemic: scale development and validation
  International Journal of Tourism Policy 2022 DOI: 10.1504/IJTP.2022.122234
  +Save