About
I completed my M.Phil. and Ph.D. in Business Administration from the University of Kashmir, India. Currently, I am working at the College of Applied Business Administration, King Saud University, Kingdom of Saudi Arabia. I have both academic and industrial experience. I am passionate about teaching, conducting quality research, and have great enthusiasm for Management Science. My research interests include Marketing, Consumer Behavior, Human Resources, and Scientific Management.
Throughout my career, I have published numerous research papers in esteemed journals and have presented my work at various international conferences. I am dedicated to fostering a dynamic and engaging learning environment for my students. Additionally, I strive to bridge the gap between theoretical concepts and practical applications in the business world. My goal is to contribute to the academic community while making a positive impact on industry practices.
Employment
Employment history is unavailable.
Education
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University of Kashmir PhD2011 - 2013
Projects & Funding
Projects & funding information is unavailable.
Publications (34)
- Influence of advertisement on consumers’ buying behavior: A case study of FMCG products Save
- A new spatiotemporal two-stage standardized weighted procedure for regional drought analysis Save
- A seasonally blended and regionally integrated drought index using Bayesian network theory Save
- Improving business process and functionality using IoT based E3-value business model Save
- An ensemble procedure for pattern recognition of regional drought Save
- Predicting consumer preferences in electronic market based on IoT and Social Networks using deep learning based collaborative filtering techniques Save
- On the more generalized non-parametric framework for the propagation of uncertainty in drought monitoring Save
- Achieving environmental sustainability through information technology: “Digital Pakistan” initiative for green development Save
- Evaluation of wet and dry event’s trend and instability based on the meteorological drought index Save
- Monthly drought prediction based on ensemble models Save