rajat gera

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Publications (12)

• Market segmentation using supervised and unsupervised learning techniques for E-commerce applications
  Journal of Intelligent and Fuzzy Systems 2018 DOI: 10.3233/JIFS-169818
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• An evaluation of an integrated perspective of perceived service quality for retail banking services in India
  Marketing Intelligence and Planning 2015 DOI: 10.1108/IJBM-02-2014-0020
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• Corporate reputation: A study of practitioners in the Indian context
  Corporate Reputation Review 2015 DOI: 10.1057/crr.2015.14
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• Evaluating the validity of student evaluation of teaching effectiveness (SET) in India
  Education and Training 2015 DOI: 10.1108/ET-06-2013-0072
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• WWrigley India Pvt Limited: Leveraging Trade Promotions for competitive advantage
  Asian Case Research Journal 2013 DOI: 10.1142/S0218927513500028
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• Bridging the gap in knowledge transfer between academia and practitioners
  International Journal of Educational Management 2012 DOI: 10.1108/09513541211213336
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• Modeling consumer evaluations of e-learning solutions benefits: An sem approach
  Singapore Management Review 2012
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• Quatrro BPO solutions: Developing outsourcing solutions innovatively
  Innovation in India: The Future of Offshoring 2012 DOI: 10.1057/9781137268556
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• Investigating the link between service quality, value, satisfaction and behavioural intentions in a public sector bank in India
  International Journal of Services, Economics and Management 2011 DOI: 10.1504/IJSEM.2011.037175
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• Modelling e-service quality and its consequences in India: An SEM approach
  Journal of Research in Interactive Marketing 2011 DOI: 10.1108/17505931111187811
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