SOMNATH CHAKRABARTI

Employment

• Indian Institute of Management Kashipur
  2012 - Present

Education

• Indian Institute of Management Kashipur PhD
  2012 - Present

Projects & Funding

Projects & funding information is unavailable.

Publications (22)

• Factors influencing acceptance of augmented reality in retail: insights from thematic analysis
  International Journal of Retail & Distribution Management 2019 DOI: 10.1108/ijrdm-02-2019-0063
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• Bhuira Jams: changing lanes to break logjam
  Emerald Emerging Markets Case Studies 2019 DOI: 10.1108/eemcs-04-2018-0055
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• Exploratory study on variables impacting display advertising spend of leading advertisers in the USA
  Journal of Marketing Communications 2019 DOI: 10.1080/13527266.2019.1646306
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• Emerging Phenomena of the Branded App: A Systematic Literature Review, Strategies, and Future Research Directions
  Journal of Interactive Advertising 2019 DOI: 10.1080/15252019.2019.1647580
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• Indraprastha Gas Limited: Overcoming the Odd-Even Challenge
  Ivey Publishing 2019
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• Analysis of the literature on political marketing using a bibliometric approach
  Journal of Public Affairs 2019 DOI: 10.1002/pa.2019
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• Turnaround of struggling plant of DJSL Limited: capital investment or operational improvement
  Emerald Emerging Markets Case Studies 2018 DOI: 10.1108/eemcs-07-2017-0183
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• Assessment of service quality using text mining – evidence from private sector banks in India
  International Journal of Bank Marketing 2018 DOI: 10.1108/ijbm-04-2017-0070
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• MotorCafe: Scaling Up
  Ivey Publishing 2017
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• MTS India: Organic Growth, Partnership or Exit ?
  Ivey Publishing 2017
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