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Harshita Gupta
Bennett University, Narsee Monjee Institute of Management Studies, IIT Dhanbad, BOSE CORPORATION
0000-0001-7653-9692
About
I am Dr. Harshita Gupta, and I recently completed over two years as Assistant Professor of Marketing Management at Narsee Monjee Institute of Management Studies, Mumbai. I hold a Ph.D. from the Department of Management Studies, IIT Dhanbad, where I conducted doctoral research in Marketing Management under the guidance of Prof. Saumya Singh. My research focused on 'Analyzing Perceptual Dimensions of Guerrilla Marketing in the Indian Context.’
Employment
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Bennett University Assistant Professor2026 - Present
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Narsee Monjee Institute of Management Studies Assistant Professor2022 - 2024
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BOSE CORPORATION2014 - 2015
Education
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IIT Dhanbad PhD2015 - 2021
Projects & Funding
Projects & funding information is unavailable.
Publications (8)
- Evolution of guerrilla marketing as an emergent marketing strategy in global and Indian context Save
- Shaping consumers' perceptions in innovative ways: an exploratory study on Guerrilla marketing Save
- Advent of New Media Marketing Techniques: The Inevitable Disruption Save
- Trends in Marketing during Demonetization in 2016 - A Study Save
- Social Media in Contemporary Marketing: YouTube Advertising for the Guerrillas Save
- Sustainable practices through green guerrilla marketing–an innovative approach Save
- Multimedia tool as a predictor for social media advertising- a YouTube way Save
- Guerrilla Marketing: An innovative stride Save