0000-0001-7726-6104 Employment
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IIT (ISM) Professor
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (33)
- Fostering retail inclusivity through augmented reality: a grounded theory approach Save
- Artificial Intelligence as an Enabler for Sustainable Circular Supply Chain Management of SMEs: A Solution‐Based Framework for Transformation Toward Net Zero Economy Save
- Assessing Challenges and Opportunities of Marketing Automation in B2B Firms: An Integrated Approach Save
- Analyzing the indicators of green entrepreneurship for the sustainable circular economy: a mixed-method approach Save
- Examining the impact of green entrepreneurship drivers on sustainable development in the context of emerging country Save
- Integrating “Consumer Well‐Being” Concepts: A Review and Research Agenda Save
- Evaluating the Critical Success Factors of Marketing Automation Through Cross-Case Analysis and DEMATEL Save
- Correlating the diversity awareness of blue-collar employees with select HRM practices in Indian-origin firms: An empirical study Save
- Exploring Barriers to Innovative Marketing in MSMEs: An Analysis Using a BWM-ISM Multi-Criteria Decision-Making Framework Save
- Evaluation of competency dimensions for employee performance assessment: evidence from micro, small, and medium enterprises Save