PRESHITA NEHA TUDU

Employment

• ICFAI Business School Hyderabad Assistant Professor
  2018 - Present
• Raffles University - Neemrana Campus Assistant Professor
  2016 - 2018

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (13)

• Building Human‐Centric Cyber Resilience – The Role of HR Practices
  Digital Immune System 2026 DOI: 10.1002/9781394383788.ch9
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• Toward smart and green: A sustainable IT-HRM framework
  Technological Forecasting and Social Change 2025 DOI: 10.1016/j.techfore.2025.124201
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• An Eco-Friendly Alternative to Plastic Cutlery and Food Packaging: A Case of Ecoware in India
  Asian Journal of Management Cases 2025 DOI: 10.1177/09728201231190189
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• The Danger in Danger – A study on the psychological impact of COVID-19 lockdown on people in the Indian context
  International Journal of Disaster Risk Reduction 2022 DOI: 10.1016/j.ijdrr.2022.103027
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• To buy or not to buy green: The moderating role of price and availability of eco-friendly products on green purchase intention
  International Journal of Economics and Business Research 2021 DOI: 10.1504/IJEBR.2021.116352
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• Blow whistle, should I or shouldn’t I: a study on moderating effect of perceived organizational support on intention to blow the whistle among Indian Government employees
  Society and Business Review 2020 DOI: 10.1108/SBR-03-2020-0028
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• Impact of perceived risks on consumers' purchase intention while buying luxury items online
  International Journal of Environment, Workplace and Employment 2020 DOI: 10.1504/IJEWE.2020.113079
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• Saathi Sanitary Pads: Eco-friendly pads which will make you go bananas!
  International Journal of Nonprofit and Voluntary Sector Marketing 2020 DOI: 10.1002/nvsm.1667
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• To book or not to book through IRCTC - Consumer's intention to use Indian railway's online ticketing system
  International Journal of Business Innovation and Research 2020 DOI: 10.1504/IJBIR.2020.109038
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• EnviGreen Biotech: An Eco-friendly Alternative to Plastic Bags
  South Asian Journal of Business and Management Cases 2019 DOI: 10.1177/2277977919833770
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