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PROF. ( DR. ) MAITHILI GANJOO

Manav Rachna International Institute of Research and Studies, Jawaharlal Nehru University

ORCID iD 0000-0001-7806-5451
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About

Dr. Maithili Ganjoo is former Dean and Professor at the Faculty of Media Studies and Humanities at Manav Rachna International Institute of Research and Studies, Faridabad. She holds an M.Phil, Ph.D. in Sociology from Jawaharlal Nehru University, New Delhi.
She has three decades of work experience, as a Strategic Planner and Knowledge Management specialist with leading media organizations like JWT India, Ogilvy, Group M (all WPP companies) and as an academician at Manipal Academy of Higher Education (MAHE) and Jagran Institute of Management and Media Communication (Dainik Jagran Group). She has designed several Integrated Communication campaigns in the Development Sector, Social Marketing, and for Brands. These include campaigns on RMNCH+A, Pulse Polio campaign, Red Ribbon Express, Sarva Shiksha Abhiyan, HUL brands, Horlicks, Airtel money, etc. As a Knowledge Management specialist, she has trained professionals (Government officials, Journalists, Brand managers, Technocrats) in communication and media, created multi-media Knowledge products ranging from interpersonal communication (IPC) to Digital websites, and curated knowledge platforms, events, workshops, and film festivals for audiences across metro, urban, rural and outreach areas.
She has excellent research skills, academic as well as applied that have been used in the creation of several Human-Centered Design projects. She is well versed in qualitative research methods such as Participatory Rural Appraisals (PRAs), Participatory Observation, Ethnography, Audience Consultation, and Social and Behaviour Change Communication (SBCC) techniques for developing communication campaigns.
She teaches Advertising &PR, Consumer Behaviour, Brand Marketing, Film studies and Media Planning to post graduate students of Marketing and Media studies. She has written a text book for Class 6th Civics for CBSE school children (Bal Bharati Publications), book chapters and academic papers in Scopus indexed and UGC care journals, presented papers and project proposals. In 2007-2009, was wrote in a monthly column, ‘Culture Watch’ in ‘Pravasi Times’ a bilingual magazine with an online platform published by Pravasi Times publishers, from UK and India.
She is passionate about films and believes in the power of Storytelling as a catalyst of social change.former

Employment

  • Manav Rachna International Institute of Research and Studies Professor & Dean
    2020 - Present
  • Manav Rachna International Institute of Research and Studies

Education

  • Jawaharlal Nehru University Ph.D
    1992 - 1997

Projects & Funding

Projects & funding information is unavailable.

Publications (25)