GA

Gaganpreet Ahluwalia

Research areas: Business, Management and Accounting · Marketing · Digital Marketing and Social Media · AI in Service Interactions · Consumer Behavior in Brand Consumption and Identification

ORCID iD 0000-0001-7955-6551
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Publications (50)

  • A study on consumer perceptions of Gen X, Gen Y, and Gen Z towards environmental sustainable brands in Pune, India
    Interdisciplinary Environmental Review 2026
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  • AI and Its Importance in the Development of Luxury Consumption
    Multidisciplinary Approach to Luxury Consumption and AI 2026
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  • Data Visualization Methods for Clear Communication of ESG Analytics Findings
    Data-Driven ESG Strategy Implementation Through Business Intelligence 2026
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  • Leveraging technology to enhance faculty performance: integrated approach with the unified theory of acceptance of technology on global platform
    Journal of Applied Research in Higher Education 2025 DOI: 10.1108/JARHE-06-2025-0459
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  • AI and Its Importance in the Development of Luxury Consumption
    2025 DOI: 10.4018/979-8-3693-8422-0.ch001
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  • Data Visualization Methods for Clear Communication of ESG Analytics Findings
    P. Selvakumar, Sujesh P. Lal, G. Sushma +3 more
    2025 DOI: 10.4018/979-8-3373-5142-1.ch008
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  • AI-Enhanced Customer Engagement and Experience
    Prajakta Nilesh Warale, Nilesh Vitthal Limbore, Nilesh Anute +3 more
    2025 DOI: 10.4018/979-8-3373-4327-3.ch014
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  • Ethical Challenges and Bias in AI Marketing
    Dhanashri Sanadkumar Havale, Neelam Raut, Nilesh Anute +3 more
    2025 DOI: 10.4018/979-8-3373-4327-3.ch002
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  • Ethical Leadership and Corporate Responsibility
    Nilesh Vitthal Limbore, Nilesh Anute, Gaganpreet Kaur Ahluwalia +3 more
    Innovative Approaches to Managing Conflict and Change in Diverse Work Environments 2025 DOI: 10.4018/979-8-3693-9556-1.ch009
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  • AI-Enhanced Customer Engagement and Experience: Chatbots, Virtual Assistants, and AI-Powered Customer Interactions
    Impacts of AI-Generated Content on Brand Reputation 2025
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  • Effect of Generative Al-Based Product Visualization on Online Conversion Rates and Customer Satisfaction
    Impacts of AI-Generated Content on Brand Reputation 2025
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  • Ethical Challenges and Bias in AI Marketing: Addressing Bias, Fairness, and Inclusivity in AI-Generated Campaigns
    Impacts of AI-Generated Content on Brand Reputation 2025
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  • Ethical Leadership and Corporate Responsibility
    Innovative Approaches to Managing Conflict and Change in Diverse Work Environments 2025
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  • Ethical Leadership and Decision Making
    Advances in Ethical Work Climate and Employee Well-Being 2025
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  • HERBERT SIMON REVISITED: BEHAVIOURALISM IN CONSUMERS PURCHASE DECISION MAKING IN CASE OF LIFE INSURANCE PRODUCTS
    Academy of Marketing Studies Journal 2025
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  • Leveraging Artificial Intelligence for Personalized Guest Experiences in Hotel Management
    2025 Tenth International Conference on Science Technology Engineering and Mathematics (ICONSTEM) 2025
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  • Natural Language Processing-Enabled Customer Engagement Interface for Retail Chatbot Systems
    2025 International Conference on Recent Innovation in Science Engineering and Technology (ICRISET) 2025
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  • A STUDY ON DEMOGRAPHIC INFLUENCES ON CHANGING CONSUMPTION PATTERN OF CONSUMERS TOWARDS INDIAN CINEMA
    Academy of Marketing Studies Journal 2024
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  • A Systematic Review of Artificial Intelligence (AI) And Impact on Human Resource Management (HRM): Challenges, Risks and Opportunities
    NATURALISTA CAMPANO 2024
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  • From Likes to Buys: A Case Study on the Influence of Influencer Marketing on Consumer Decision Making
    International Journal of Scientific Research in Engineering and Management (IJSREM) 2024
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