GA

Gaganpreet Ahluwalia

ORCID iD 0000-0001-7955-6551

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Publications (50)

  • AI and Its Importance in the Development of Luxury Consumption
    Multidisciplinary Approach to Luxury Consumption and AI 2026
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  • Data Visualization Methods for Clear Communication of ESG Analytics Findings
    Data-Driven ESG Strategy Implementation Through Business Intelligence 2026
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  • A study on consumer perceptions of Gen X, Gen Y, and Gen Z towards environmental sustainable brands in Pune, India
    Interdisciplinary Environmental Review 2026
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  • Ethical Leadership and Decision Making
    Advances in Ethical Work Climate and Employee Well-Being 2025
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  • Natural Language Processing-Enabled Customer Engagement Interface for Retail Chatbot Systems
    2025 International Conference on Recent Innovation in Science Engineering and Technology (ICRISET) 2025
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  • Leveraging Artificial Intelligence for Personalized Guest Experiences in Hotel Management
    2025 Tenth International Conference on Science Technology Engineering and Mathematics (ICONSTEM) 2025
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  • HERBERT SIMON REVISITED: BEHAVIOURALISM IN CONSUMERS PURCHASE DECISION MAKING IN CASE OF LIFE INSURANCE PRODUCTS
    Academy of Marketing Studies Journal 2025
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  • Ethical Leadership and Corporate Responsibility
    Innovative Approaches to Managing Conflict and Change in Diverse Work Environments 2025
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  • Ethical Challenges and Bias in AI Marketing: Addressing Bias, Fairness, and Inclusivity in AI-Generated Campaigns
    Impacts of AI-Generated Content on Brand Reputation 2025
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  • Effect of Generative Al-Based Product Visualization on Online Conversion Rates and Customer Satisfaction
    Impacts of AI-Generated Content on Brand Reputation 2025
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