Suchita Jha

Employment

• Symbiosis International University Symbiosis Institute of International Business
  2014 - Present
• Symbiosis International University Symbiosis Institute of International Business

Education

• Bansthali University phd

Projects & Funding

Projects & funding information is unavailable.

Publications (19)

• Second-hand clothing consumption as a driver of circular economy: review, synthesis and research agenda
  Journal of Fashion Marketing and Management: An International Journal 2026 DOI: 10.1108/JFMM-08-2024-0339
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• From Engagement to Exhaustion: Exploring Learners’ Motivations and Barriers in Indian E-learning Apps
  IIM Kozhikode Society & Management Review 2026 DOI: 10.1177/22779752251412156
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• Trust dynamics of virtual influencers: Exploring their influence on fashion purchase decisions
  Innovative Marketing 2025 DOI: 10.21511/im.21(3).2025.17
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• Exploring Generation Z Motivations to Use Metaverse for Travel Planning
  International Journal of Tourism Research 2025 DOI: 10.1002/jtr.70074
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• The future of live-streaming commerce: understanding the role of AI-powered virtual streamers
  Asia Pacific Journal of Marketing and Logistics 37 (5), 1175-1196 2025
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• Impact of Augmented Reality Trail on Eyewear Purchase Intentions
  2025 DOI: 10.1007/978-981-97-7030-4_10
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• Smart Travel with Blockchain-Based Solutions
  2025 DOI: 10.1007/978-3-031-88582-2_11
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• Delighting customers: Evaluating service quality and customer satisfaction of self-checkout users in sports retail
  Innovative Marketing 2024 DOI: 10.21511/im.20(3).2024.08
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• Salasar Roto Polymers – water tanks
  2024 DOI: 10.4324/9781003581529-11
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• Creative Foods
  2024 DOI: 10.4324/9781003581529-8
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