Shiromani Gupta

Employment

Employment history is unavailable.

Education

• University of Jammu Ph.D.
  2019 - 2024
• University of Jammu MBA
  2015 - 2017
• University of Jammu B.E. (Computer Engineering)
  2011 - 2015

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• Pixels versus Personalities: A Comparative Analysis of Virtual and Human Influencers
  Services Marketing Quarterly 2026 DOI: 10.1080/15332969.2026.2637395
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• The effect of motivated consumer innovativeness on the intention to use chatbots in the travel and tourism sector
  Asia Pacific Journal of Tourism Research 2023 DOI: 10.1080/10941665.2023.2264972
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• The impact of influencer-sourced brand endorsement on online consumer brand engagement
  Journal of Strategic Marketing 2023 DOI: 10.1080/0965254X.2023.2200389
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• The role of social influencers for effective public health communication
  Online Information Review 2021 DOI: 10.1108/oir-01-2021-0012
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• Role of Micro-Influencers in Affecting Behavioural Intentions
  International Journal of Recent Technology and Engineering 2020 DOI: 10.35940/ijrte.d1045.1284s519
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