Upendra Kumar Maurya

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Publications (5)

• An empirical examination of the dimensions, antecedents, and consequences of corporate reputation
  International Journal of Applied Business and Economic Research 2017
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• Corporate identity, customer orientation and performance of SMEs: Exploring the linkages
  IIMB Management Review 2015 DOI: 10.1016/j.iimb.2015.05.001
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• Managing customer knowledge in service economy: Proposing a conceptual model of CKM for services
  Banking, Finance, and Accounting: Concepts, Methodologies, Tools, and Applications 2015 DOI: 10.4018/978-1-4666-6268-1.ch049
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• Analyzing capacity development approaches in CSR implementation and their societal impact: A case study of ITC’s E-Choupal
  Implementing Corporate Social Responsibility: Indian Perspectives 2014 DOI: 10.1007/978-81-322-1653-7_3
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• Managing customer knowledge in service economy: Proposing a conceptual model of CKM for services
  Handbook of Research on Strategic Business Infrastructure Development and Contemporary Issues in Finance 2014 DOI: 10.4018/978-1-4666-5154-8.ch029
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