PK

Pragya Keshari

Prestige Institute of Management and Research, Indore, International Institute of Professional Studies, DAVV

ORCID iD 0000-0001-7987-2888
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Employment

  • Prestige Institute of Management and Research, Indore Associate Professor
    2018 - Present

Education

  • International Institute of Professional Studies, DAVV MBA (APR)
    1999 - 2001

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

  • Go Green: Journey of Yatri
    JIMS (Jagannath International Management School & Jagan Institute of Management Studies), 2025
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  • Collaborative Trends in Social Media Marketing and Consumer Brand Attitude: A Bibliometric Analysis of Co-authorship Networks.
    . Journal of Emerging Technologies and Innovative Research (JETIR), 12 (6), g377-g390 (ISSN: 2349-5162). 2025
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  • Media Consumption Behaviour amidst COVID 19 Pandemic.
    Manager: The British Journal of Administrative Management, 59(1), 43-54. 2023
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  • Adoption of Digital Payment Technology: An Empirical Study on Mobile Payment Apps in Indore City.
    Pensee International Journal, 51(3), 796-812. 2021
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  • Innovative Marketing Strategies for Small and Medium Enterprises of Western Madhya Pradesh (India): An Analytical Study.
    Small Enterprise Development, Management and External Journal, 47 (2), 146-162. 2021
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