Achutha Jois

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Publications (8)

• Complacency Leading to Reduced Competitive Intensity in the Indian Information Technology Services Sector Resulting in Diminished Market Opportunity
  Global Business Review 2024 DOI: 10.1177/0972150920926957
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• EXPLORING THE IMPACT OF CONSUMER SATISFACTION ON THE CO-CREATION OF A GLOBAL KNOWLEDGE BRAND
  Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior 2022
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• Adapting and validating global knowledge branding scales in the education services sector
  VINE Journal of Information and Knowledge Management Systems 2022
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• DEVELOPING GLOBAL BRAND BUILDING MODEL IN MANAGEMENT EDUCATION
  International Journal of Business and Economics 2021
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• GLOBALIZATION JOURNEY OF BRAND BY CREATING EXPERIENCE WAVE
  Academy of Marketing Studies Journal 2021
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• Mirror Prisoner Effect (Narcissus Effect) on Indian it Services Sector: Strategic Thinking & Direction
  Academy of Marketing Studies Journal 2020
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• Freshdesk: bringing in freshness in startup world
  Journal of Information Technology Case and Application Research 2019 DOI: 10.1080/15228053.2020.1737410
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• Freshdesk: bringing in freshness in startup world case
  Journal of Information Technology Case and Application Research 2019 DOI: 10.1080/15228053.2020.1718348
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