Himadri Roy Chaudhuri

Employment

• XLRI Jamshedpur School of Business and Human Resources Faculty Member
  2019 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (29)

• Does Happiness Still Belong to Consumption? Revisiting the Unfinished Question of Happiness in the Marketplace LeeD.-J.SirgyM. J. (2025). Happiness in the Marketplace: A Study Of Consumption, Consumers, and Wellbeing . Springer Nature. ISBN: 978-3-032-04…
  Journal of Macromarketing 2026 DOI: 10.1177/02761467261461731
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• A literature review of influencer authenticity with recommendations for further study
  Management Review Quarterly 2026 DOI: 10.1007/s11301-026-00618-9
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• Forty Years of Brand Logo Literature: A Review and Future Research Directions
  Journal of Business Research 2025 DOI: 10.1016/j.jbusres.2025.115655
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• The catharsis of male consumption: Reimagining masculinity in India
  Journal of Consumer Affairs 2023 DOI: 10.1111/joca.12475
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• Pride or Closet? Unpacking Experiences of Minority Stress, Coping, and Resistance among Gender and Sexual Minorities in India
  Journal of Homosexuality 2023 DOI: 10.1080/00918369.2022.2071662
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• Narrating the anxious market: in search of alternatives during global crises
  Consumption Markets & Culture 2023 DOI: 10.1080/10253866.2022.2066656
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• Pandemics and consumer well‐being from the Global South
  Journal of Consumer Affairs 2022 DOI: 10.1111/joca.12437
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• Identity Management as a Coping Strategy for Stigmatization: The Case of Indian Sex Workers in a Libidinal Market
  Journal of Public Policy and Marketing 2022 DOI: 10.1177/07439156211058097
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• Normalized Heterotopia as a Market Failure in a Spatial Marketing System: The Case of Gated Communities in India
  Journal of Macromarketing 2021 DOI: 10.1177/0276146720957382
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• Can we anti-consume our way to sustainability? Finding answers at the intersection of cultural values
  Journal of Consumer Behaviour 2021 DOI: 10.1002/CB.1914
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