Dr. Sarthak Sengupta
Alliance University, Institute of Health Management Research Bangalore, Indian Institute of Information Technology Allahabad, University of Burdwan, IIHMR University
About
Dr. Sarthak Sengupta is currently working as an Assistant Professor at the Alliance School of Business, Alliance University, Bengaluru. He has completed his Ph.D. (Management) from the Indian Institute of Information Technology - Allahabad, Prayagraj. He has completed his MBA-IT (Master in Business Administration - Information Technology) in Marketing and Human Resource Management also from IIIT-Allahabad, Prayagraj. He has completed his BE (Bachelor of Engineering) in Computer Science and Engineering from the University of Burdwan. He also has a Diploma in Cyber Law from the Government Law College, Mumbai. He has plenty of work experience in academia or industry. He has worked as a full-time senior/junior research scholar, teaching assistant, program assistant, project associate-II, and research assistant along with part-time jobs as a guest/visiting faculty, instructor, marketing manager, adjunct faculty, researcher, data analyst, operations manager, content writer, event coordinator, project coordinator, editorial board member, and reviewer. He has also mentored startups for research and strategic development purposes. His research and teaching interests include Business Analytics, Social Media Analytics, Cybersecurity, Cyber Law, Economics, Artificial Intelligence, and Management Information Systems. He has many research publications in prestigious journals, esteemed conferences/ workshops/ seminars, revered book chapters, book, and case study along with patents granted. He has worked in different parts of the country, and this has helped him in becoming a highly adaptable individual. He likes working in challenging environments and this has helped him in developing as a dynamic researcher with cross-cultural sensitivity. He participated in JENESYS (Japan-East Asia Network of Exchange for Students and Youths) - Economics Batch 2016, Japan - a people-to-people exchange program promoted and funded by the Japanese Government to foster international cooperation and economic partnership. He is the recipient of the Young Scientist Award, the American Finance Association Travel Grant award, and Best Paper awards. He is a Certified System Security Analyst. He was elected as the Chairperson of the IEEE Student Branch, IIIT-A. His international exposure and overseas collaboration includes Malaysia, Japan, the United States of America, Thailand, China, Bangladesh, Turkey, Portugal, Spain, Saudi Arabia, and the United Arab Emirates. He is very proficient with languages like English, Hindi, Bengali, and Sanskrit.
Employment
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Alliance University Assistant Professor2026 - Present
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Institute of Health Management Research Bangalore2025 - 2026
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IIHMR University Assistant Professor2024 - 2025
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Indian Institute of Management Lucknow2022 - 2024
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Indian Institute of Information Technology Senior/Junior Research Scholar and Teaching Assistant2017 - 2022
Education
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Indian Institute of Information Technology Allahabad PhD2017 - 2022
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Indian Institute of Information Technology Allahabad MBA2015 - 2017
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University of Burdwan COMPUTER SCIENCE AND ENGINEERING2010 - 2015
Projects & Funding
Projects & funding information is unavailable.
Publications (16)
- Transformational and Servant Leadership Strategies to Inspire, Retain, and Cultivate Organizational Culture Save
- Leveraging Artificial Intelligence for Biosensors: A Systematic Literature Review with Bibliometrics Approach Save
- Determinants of Customer Experience in Artificial Intelligence-based Social Media Content Creation Tools: An Empirical Study Save
- An investigative study among higher education students’ continuance intention towards e-learning in India Save
- Exploring the Role of Artificial Intelligence in the Meta Marketing for branding the Cloud Restaurants Save
- Development of an Artificial Intelligence-Based Smart Education Framework Save
- Exploring the Nexus of Women's Entrepreneurship, Entrepreneurial Efficacy, and Passion in Tourism Development Save
- A study on social media and higher education during the COVID-19 pandemic Save
- Unlocking Online Success: The Crucial Role of Meta Ads Manager in Elevating Content Reach and Engagement for Market Penetration in Digital Marketing Agency Save
- Leveraging ChatGPT and Digital Marketing for Enhanced Customer Engagement in the Hotel Industry Save