Ungarala Devi Prasad

Employment

• GITAM University Associate Professor
  2010 - Present

Education

• Andhra University MBA Ph.D

Projects & Funding

Projects & funding information is unavailable.

Publications (6)

• Purchase Intention in India: A Systematic Review of Branding, Experiential, and Digital Determinants (2009-2026)
  International Review of Management and Marketing 2026 DOI: 10.32479/irmm.23899
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• Customer Experiences in Mindful Consumption of Organic Food : Convergent Parallel Mixed Method
  Indian Journal of Marketing 2025 DOI: 10.17010/ijom/2025/v55/i7/175198
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• Adoption of ChatGPT in Higher Education-Application of IDT Model, Testing and Validation
  2023 3rd International Conference on Technological Advancements in Computational Sciences (ICTACS) 2023 DOI: 10.1109/ictacs59847.2023.10390323
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• Risk Management in Global CRM IT Projects
  Business Perspectives and Research 2020 DOI: 10.1177/2278533719887005
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• Technology Readiness and Likelihood to Use Self-Checkout Services Using Smartphone in Retail Grocery Stores: Empirical Evidences from Hyderabad, India
  Business Perspectives and Research 2019 DOI: 10.1177/2278533718800118
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• Prediction of churn behaviour of bank customers using data mining tools
  Indian Journal of Marketing 2012
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