AS

Dr. Abhishek Sharma, FHEA

Institute of Health & Management (IHM Australia), Victoria University, Swinburne University of Technology, Edinburgh Napier University, Institute of Health and Management

ORCID iD 0000-0001-8203-7568
Follow

About

I hold a PhD in Business Management and a Graduate Certificate in Research and Innovation Management from Swinburne University of Technology. My PhD research focused on the topic “Purchase Decision-Making Power of Australian Women in the Financial Product Market: Myths and Realities of Mind (Rationality) vs Heart (Emotions)”. This work explored the interplay between rationality and emotions in consumer decision-making, particularly among Australian women when purchasing financial products. Besides this, my research interests lies at the intersection of consumer behaviour, consumer culture, and the technological transformation of markets. Specifically, my research interests include Consumer Behaviour, Consumer Culture, Financial Decision-Making, Emotion and Decision-Making, Digital Technologies and Platforms, Research Methods, and Personalized Advertising Strategies. Additionally, my research studies also engages with the issues related to consumer vulnerability, ethical consumption, and the societal implications of technology-mediated marketing practices.

As a Fellow of Advance HE, UK, I am recognized for my commitment to teaching excellence and significant contributions to higher education pedagogy. In addition to my academic credentials, I am also a Certified Carbon Literate professional, accredited through the UK-based Carbon Literacy Project, demonstrating my engagement with sustainability and climate education initiatives. Moreover, my research expertise spans both quantitative and qualitative methodologies, and I am highly proficient in advanced analytical tools including SPSS, AMOS, NVivo, Fireflies, and EndNote. As Senior Lecturer and Research & Innovation Manager at the IHM Australia, I lead the design and delivery of units in social research frameworks and methods, ensuring curriculum innovation and academic excellence aligned with TEQSA requirements. Additionally, I oversee the development and implementation of research projects through the establishment of a Low-Risk Research Panel, ensuring compliance, quality, and ethical integrity across all low-risk research initiatives. Besides this, I also manage registration with external stakeholders (i.e., WIL Australia, VIEA, Willum Warrain, Reconciliation WA, etc.) and facilitate interdisciplinary collaboration through academic events (i.e., IHM seminar series/guest lecture series), while supporting IHM’s global rankings and the preparation of prestigious award nominations.

My teaching portfolio includes a diverse range of subjects such as Brand & Innovation, International Marketing, Consumer Behaviour, Marketing Research, and Marketing Strategy and Planning. Previously, I worked as a Sessional Lecturer at Victoria University and Academies Australasia Polytechnic and as a Teaching Assistant at Swinburne University of Technology. Additionally, I serve as an Editorial Board Member for Edelweiss Applied Science and Technology (Scopus Q3) and have served as a peer reviewer for several A-ranked/Q1 journals, including the Journal of Consumer Behaviour, Behavioral Sciences, Journal of Theoretical & Applied Electronic Commerce Research, Asia Pacific Journal of Marketing & Logistics, International Journal of Bank Marketing, and Sustainability, supporting the advancement of scholarly research in my field. Lastly, I also contribute to academic publishing as an editor for Healthovation Magazine, an industry-focused publication exploring innovations in business, management, health, and wellness.

Employment

  • Institute of Health & Management (IHM Australia) Senior Lecturer and Research & Innovation Manager
    2024 - Present
  • Institute of Health & Management (IHM Australia) Lecturer and Research & Innovation Coordinator
    2023 - 2024
  • Victoria University Sessional Lecturer
    2022 - 2023
  • Institute of Health and Management Research & Innovation Coordinator
    2021 - 2023
  • Academies Australasia Polytechnic Sessional Lecturer
    2021 - 2021
  • Swinburne University of Technology Teaching Assistant
    2017 - 2021
  • Arjun Interior & Co Resources Manager
    2016 - 2017
  • Mome Sweet Mome Resources Manager
    2015 - 2016

Education

  • Swinburne University of Technology Graduate Certificate of Research & Innovation Management
    2017 - 2021
  • Swinburne University of Technology Doctor of Philosophy
    2017 - 2021
  • Edinburgh Napier University Master's in International Business Management
    2014 - 2015

Projects & Funding

Projects & funding information is unavailable.

Publications (24)