MA

Md. Zahir Uddin Arif

Jagannath University

ORCID iD 0000-0001-8214-3192
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About

Professor Md. Zahir Uddin Arif teaches graduate and postgraduate level students and conducts & supervises academic & professional research projects/theses in the Department of Marketing of the Jagannath University, Dhaka, a reputed government-financed public university of Bangladesh. He performed his administrative duties as the Chairman of the Department and as the Program Director of the MBA (Evening) Program of the Department of Marketing of Jagannath University. Before this position, Professor Arif served consecutively as Associate Professor and Assistant Professor, Department of Marketing, and also as Assistant Proctor of the same University. He has also served as Head of the Self Assessment Committee (SAC) of the Department of Marketing, Jagannath University under the Institutional Quality Assurance Cell (IQAC), HEQEP, University Grants Commission (UGC), funded by The World Bank. He also contributed as Deputy Sub-Project Manager of the TSIDP Sub-Project Management Team (SPMT), Higher Education Quality Enhancement Project (HEQEP) of the University Grants Commission (UGC) of Bangladesh, funded by The World Bank.

Prof. Arif has achieved the prestigious ‘Most Outstanding Professor’ Award presented on 27 October 2020, awarded by the World Education Congress, and endorsed by World CSR Today, World Federation of Academic & Educational Institutions and Thought Leaders.

Prof. Arif also achieved the remarkable ‘BANGLADESH EDUCATION LEADERSHIP AWARD 2017’ in the category of ‘BEST PROFESSOR IN MARKETING MANAGEMENT’ organized by the World Education Congress, World HRD Congress, and THOUGHT LEADERS with the Asian Confederation of Business in the South Asian Partnership Summit (SAPS) and Business Excellence Awards 2017.

Professor Arif is the Founding President and Brand Consultant of Bangladesh Renaissance Foundation (BRF), a non-profit social development & research organization for the globe people.

His areas of research and consultancy interest are Marketing (Consumer Rights, CnSR, Brand Management, Retail Marketing, International Marketing, Health Care Marketing, Social Media Marketing, CRM), HR, Sustainability, Innovation, Cross-cultural issues, Gender Behavior to Consumption, Environment & Development issues and various inter-disciplinary and cross-sectional fields of study with devotion. His several research papers have been published in various reputed peer-reviewed refereed international journals, edited books and conference proceedings.

He has participated and presented papers in various national and international seminars, symposiums, and conferences including the Australia New Zealand Marketing Academy Conference (ANZMAC) in the University of New South Wales, Sydney, NSW, Australia; ICSP, EMAB, BEA, and ISEE conferences. He is an active Member of different national and international research, social and humanity organizations including Life Member of Bangladesh Economic Association (BEA), Bangladesh Itihash Parishad (Bangladesh History Council), and Marketing Alumni Association (MAA), University of Dhaka, Dhaka, Bangladesh. He is also a Member of Research Committees on Marketing Group, Human Resource Management Group, Cross-Cultural Management Group, EuroMed Business Research Institute (EMRBI). He worked as a Track Chair of Annual Conferences of EuroMed Academic of Business.

He is experienced in editing different journals & books and reviewing more than 200 research articles & book chapters and examining research reports, Master's and Ph.D dissertations & theses of different universities around the world.

# Profile with Biography & CV:
https://www.researchgate.net/publication/348371965_CV_Professor_Md_Zahir_Uddin_Arif,
https://www.researchgate.net/profile/Md_Zahir_Uddin_Arif2
https://www.linkedin.com/in/professor-md-zahir-uddin-arif-95b69413/
http://www.zahiruddinarif.yolasite.com/research-articles.php

#Published Research Articles:
https://www.researchgate.net/profile/Md_Zahir_Uddin_Arif2/research
https://scholar.google.com/citations?user=QlgRujYAAAAJ&hl=en
https://independent.academia.edu/ArifMZU
https://www.scopus.com/authid/detail.uri?authorId=57436923000
https://publons.com/researcher/3949619/professor-md-zahir-uddin-arif/
https://www.adscientificindex.com/scientist.php?id=3484089

#E-mail Id: [email protected]

Employment

  • Jagannath University Professor of Marketing
    2018 - 2018

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (17)