SR

Sreedhara Raman

University of Mysore

Research areas: Business, Management and Accounting · Marketing · Consumer Behavior and Marketing Influence · Customer Service Quality and Loyalty · Sustainable Supply Chain Management

ORCID iD 0000-0001-8267-5295
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Publications (4)

  • A study on significance of cashback offered by online companies and its impact on customer preferences in online purchases
    Journal of Advanced Research in Dynamical and Control Systems 2019
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  • A study on the influence of sustainability related factors on the online purchase decisions of customers
    International Journal of Advanced Science and Technology 2019
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  • Sustainable after sale services: The effect of perceived value on customers’ behavioural intention
    International Journal of Advanced Science and Technology 2019
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  • Impact of user-generated content on purchase intention for fashion products: A study on women consumers in Bangalore
    Nithya Venkataraman, Sreedhara Raman
    Indian Journal of Marketing 2016 DOI: 10.17010/ijom/2016/v46/i7/97125
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