BS
bijoylaxmi sarmah
North Eastern Regional Institute of Science and Technology, Indian Institute of Technology Roorkee
0000-0001-8272-8385
Employment
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North Eastern Regional Institute of Science and Technology Professor2024 - Present
Education
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Indian Institute of Technology Roorkee Ph.D2014 - Present
Projects & Funding
Projects & funding information is unavailable.
Publications (11)
- Antecedents and Consequences of Employee Engagement for a Diverse Workforce Save
- Antecedents of co-creation intention and their role in developing technology-based new services via customer involvement: A conceptual analysis Save
- Construction and validation of the customer social participation in brand communities scale Save
- Customer co-creation in hotel service innovation: An interpretive structural modeling and MICMAC analysis approach Save
- Examining branding co-creation in brand communities on social media: Applying the paradigm of Stimulus-Organism-Response Save
- Antecedents of e-business adoption intention: An empirical study Save
- Co-creation in hotel service innovation using smart phone apps: an empirical study Save
- Customer co-creation and adoption intention towards newly developed services: an empirical study Save
- Transforming Jewellery Designing: Empowering Customers through Crowdsourcing in India Save
- NEDFi: Transforming Lives through Shared Value Creation Save