Arindam Das

Employment

• Alliance University, Bangalore Professor & Director

Education

• Vidyasagar University Ph.D. English

Projects & Funding

Projects & funding information is unavailable.

Publications (18)

• Introduction: digital activism in the Global South
  Journal of Multicultural Discourses 2026 DOI: 10.1080/17447143.2026.2681003
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• Towards a Dalit aesthetics in marketing
  Consumption Markets & Culture 2025 DOI: 10.1080/10253866.2025.2552457
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• Gender digital divide in India
  2025 DOI: 10.4337/9781803921150.00031
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• The catharsis of male consumption: Reimagining masculinity in India
  Journal of Consumer Affairs 2023 DOI: 10.1111/joca.12475
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• Narrating the anxious market: in search of alternatives during global crises
  Consumption Markets & Culture 2022 DOI: 10.1080/10253866.2022.2066656
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• Literary Criticism in Advertising and Consumer Research: Revisiting Barbara Stern
  Journal of Advertising 2022 DOI: 10.1080/00913367.2022.2031353
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• Pandemics and consumer well‐being from the Global South
  Journal of Consumer Affairs 2022 DOI: 10.1111/joca.12437
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• Possibilities Through ‘Strategic Essentialism’: Adani TNC and Protest and Negotiation Discourses in Australia
  Transnational Spaces of India and Australia 2022
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• Deconstructing Digital Trust: Possibilities of Post-i4.0
  Conference Proceedings 5 th Service-Management-Congress, Suderburg, Germany 2021
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• G.4 Decision-making style and trusting stance at the workplace: A socio-cultural approach
  Communities in New Media: From Hybrid Realities to Hybrid Communities - Proceedings of 23rd Conference GeNeMe 2020
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