Kumar Aashish

Employment

• Jaipuria Institute of Management Noida Assistant Professor
  2021 - Present
• Institute of Public Enterprise Assistant Professor
  2018 - 2021

Education

• Entrepreneurship Development Institute of India
  2014 - 2018

Projects & Funding

Projects & funding information is unavailable.

Publications (6)

• Smart farming for future: a structural relation analysis of attitude, facilitating condition, economic benefit and government support
  Technology Analysis & Strategic Management 2025 DOI: 10.1080/09537325.2023.2283550
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• Continuous Purchase Intention of Organic Personal Care Products: Evidence from India
  Journal of International Consumer Marketing 2025 DOI: 10.1080/08961530.2024.2348641
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• Antecedents of smart farming adoption to mitigate the digital divide – extended innovation diffusion model
  Technology in Society 2023 DOI: 10.1016/j.techsoc.2023.102348
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• Gym users: an enabler in creating an acceptance of sports and fitness wearable devices in India
  International Journal of Sports Marketing and Sponsorship 2021 DOI: 10.1108/ijsms-08-2021-0168
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• To continue or not to continue: a structural analysis of antecedents of mobile payment systems in India
  International Journal of Bank Marketing 2021 DOI: 10.1108/IJBM-04-2020-0167
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• Think Global and Buy Global: The Influence of Global Identity on Indian Consumers’ Behaviour toward Chinese Smartphone Brands
  Journal of Global Marketing 2020 DOI: 10.1080/08911762.2020.1807664
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