SC
Swagata Chakraborty
University of North Texas, Oklahoma State University, Auburn University, National Institute of Fashion Technology - Kolkata Campus, University of Calcutta, Presidency College
0000-0001-8332-5852
Employment
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University of North Texas Assistant Professor2022 - Present
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Oklahoma State University Assistant Professor2021 - 2022
Education
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Auburn University Ph.D. in Consumer and Design Sciences2017 - 2021
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National Institute of Fashion Technology - Kolkata Campus Master of Fashion Management? - 2016
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University of Calcutta, Presidency College Bachelor of Science? - 2011
Projects & Funding
Projects & funding information is unavailable.
Publications (13)
- CSR Symbolism in Consumer‐Brand Identification in Fostering Brand Trust and Evangelism Save
- SustainTima: a task-oriented text-based conversational AI agent for sustainable fast fashion brands Save
- Applying reactance theory in exploring the relationship between the big 5 personality traits and shopping intentions post pandemic Save
- Consumer Decoupling: Linkages between Social‐Environmental Empathy, Spirituality, Mindful Consumption, and Subjective Well‐Being Save
- Exploring the diffusion of digital fashion and influencers' social roles in the Metaverse: an analysis of Twitter hashtag networks Save
- Did morality help consumers protect others while shopping during pandemic? Save
- Spirituality bestowing self-transcendence amid COVID-19 through slow fashion Save
- Did Anything Good Come Out of the Pandemic? COVID-19-Stress Induced Self-Regulatory Sustainable Apparel Consumption among the Millennials in the U.S. Save
- Can a connection with the indigenous cultural values encourage sustainable apparel consumption? Save
- “Why Should I Buy Sustainable Apparel?” Impact of User-Centric Advertisements on Consumers’ Affective Responses and Sustainable Apparel Purchase Intentions Save