NAUSHADUL HAQUE MULLICK

About

I am a Professor of Marketing teaching Strategic Management, Consumer Behavior, Customer Relationship Management, Sales & Distribution Management and International Management to MBA students. A keen researcher presently working on Digital Marketing and Social Media Marketing and its role in enhancing the success of Startups in the present competitive scenario.

Employment

• Jamia Millia Islamia Centre for Management Studies Professor
  2017 - Present

Education

• Aligarh Muslim University MBA
  1981 - 1983

Projects & Funding

Projects & funding information is unavailable.

Publications (9)

• The Impact of Social Media Platforms ‘Facebook and Instagram’ in Influencing Purchasing Behaviour of Green Products
  Vision: The Journal of Business Perspective 2023 DOI: 10.1177/09722629221133960
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• An Analytical Study of Consumer Attitude towards Green Products
  NMIMS Management Review 2022 DOI: 10.53908/NMMR.300103
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• CUSTOMER RELATIONSHIP MANAGEMENT
  2016
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• FIAT:a good product with a wrong strtaegy
  Emerald Emerging Markets Case Studies Collection 2013
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• The Routledge Companion to International Management Education
  2013
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• The success of shopping malls lies in the hands of mall developers: A study
  Indian Journal of Marketing 2013
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• Shopping Malls & Consequences of Human Rights on small traders
  Indian Journal of Markeing 2012
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• Perceptions and Image of Indian Consumer at Shopping Malls
  Indian Journal of Marketing Principles & Practices 2011
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• Transforming a retail centre into a brand through professional mall management
  International Journal of Research in Commerce, Economics and Management 2011
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