Keyoor Purani

Employment

• Indian Institute of Management Kozhikode Professor
  2005 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (31)

• Innovation perceptions and retailer trust: Bridging brand management and channel management
  Journal of Retailing and Consumer Services 2026 2 citations DOI: 10.1016/j.jretconser.2026.104731
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• Confiding in a maven or a charmer? Impression management behavior of artificially intelligent conversational agents and consumer self-disclosure
  European Journal of Marketing 2026 0 citations DOI: 10.1108/EJM-11-2025-0973
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• Maledia Broadcasting: Getting Ready to Go on Air
  Asian Journal of Management Cases 2024 0 citations DOI: 10.1177/09728201231209868
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• cMercury: Finding Returns in Precision Marketing
  Asian Journal of Management Cases 2024 1 citation DOI: 10.1177/09728201231206005
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• Servicescape design: balancing physical and psychological safety
  Marketing Intelligence & Planning 2023 13 citations DOI: 10.1108/MIP-06-2022-0259
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• Community based brand equity as brand culture: advancing brand equity conceptualization for a connected world
  AMS Review 2022 5 citations DOI: 10.1007/s13162-020-00189-2
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• How well designed is your servicescape?
  Marketing Intelligence & Planning 2022 8 citations DOI: 10.1108/MIP-04-2021-0129
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• Capital Budgeting: Maledia Broadcasting Ltd
  Asian Journal of Management Cases 2020 0 citations DOI: 10.1177/0972820120922641
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• New Insights into e-Loyalty of Internet Banking Users in an Emerging Market Context: A Multilevel Analysis
  Information Systems Frontiers 2020 15 citations DOI: 10.1007/s10796-020-10046-z
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• Systematic review of determinants of sales performance: Verbeke et al.’s (2011) classification extended
  Journal of Business and Industrial Marketing 2020 53 citations DOI: 10.1108/JBIM-07-2019-0322
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