0000-0001-8358-7334 Employment
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Delhi School of business Professor2022 - 2025
Education
Education history is unavailable.
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Publications (16)
- Convergent Smart Marketing: How VR-AR-AI Integration in Connected Devices is Revolutionizing Promotion Management Save
- Assessing the effect of mindful consumption towards residents’ well-being with the mediation of brand loyalty and self-brand connection in tourism Save
- Consumer behavior in the metaverse Save
- Impact of spirituality on the conspicuous consumption of fashion consumers of generation Z: moderating role of dispositional positive emotions Save
- Tomeito or Tomahto: Exploring consumer's accent and their engagement with artificially intelligent interactive voice assistants Save
- “Antecedents promoting e-learner’s engagement behavior: Mediating effect of e-learner’s intention to use behavior” Save
- Intrinsic motivations affecting millennial mobile impulsive shopping in emerging markets during the COVID-19 pandemic Save
- Critical success factors for operational excellence initiatives in manufacturing: a meta-analysis Save
- RETRACTED: Purchase intention of organic foods: are lifestyles of health and sustainability the reason for my purchase decision? Save
- Exploring the Impact of Gamification Elements in Brand Apps on the Purchase Intention of Consumers Save